Fenty Beauty: Shattering Beauty Norms with Inclusivity and Innovation

Since its launch in 2017 by music and fashion icon Rihanna, Fenty Beauty has been a force of change in the cosmetics industry. It garnered widespread acclaim for its inclusive approach to beauty, reflected in its extensive range of products suitable for all skin tones. This article will delve into Fenty Beauty’s product offerings, customer opinions, pricing in GBP, and the reasons behind its groundbreaking success.

Description of the Brand and Products

Fenty Beauty revolutionized the makeup world with its Pro Filt’r Foundation, which initially launched with 40 shades—a number that has since expanded due to its popularity and industry-wide impact. The brand’s commitment to inclusivity doesn’t stop at foundation; it extends to a vast array of makeup products designed to suit every skin tone and type:

  1. Face Products: Beyond foundation, Fenty Beauty offers concealers, powders, blushes, and highlighters, including the cult favourite Killawatt Freestyle Highlighter.
  2. Lip Colors: From the stunning array of Stunna Lip Paint shades to the universally flattering Gloss Bomb lip glosses, Fenty Beauty ensures there’s a lip colour for everyone.
  3. Eye Makeup: The brand provides a selection of eyeshadows, eyeliners, and mascaras that cater to both everyday looks and high-impact drama.
  4. Skincare: With Fenty Skin, Rihanna extended the brand into skincare, promoting a simple and effective routine with products like the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 sunscreen.

What Do People Think About It?

The response to Fenty Beauty has been overwhelmingly positive. Customers often praise the brand for its high-quality products that deliver on their promises. The inclusive shade ranges and campaigns that celebrate diversity are frequently highlighted in customer reviews. Despite this, as with any brand, some products have received mixed reviews, but the overall sentiment remains strongly favourable.

Price in GBP

Fenty Beauty positions itself in the high-end beauty market with prices that reflect its premium status. In the UK, product prices range from about £15.00 for smaller items or mini sizes to £30.00 and above for larger products or palettes. The skincare line, Fenty Skin, typically ranges from £20.00 to £30.00.

Why Is It Good?

Several factors contribute to Fenty Beauty’s success:

  1. Inclusivity: Fenty Beauty’s 50-shade foundation range set a new industry standard, compelling other brands to follow suit.
  2. Quality: The products are well-formulated, delivering performance that matches the brand’s hype.
  3. Innovation: Rihanna’s brand consistently introduces novel products and formulas, like the portable Match Stix and the Pro Filt’r Soft Matte Powder Foundation.
  4. Brand Values: Fenty Beauty’s ethos of inclusion and representation resonates with a broad audience, generating a loyal customer base.
  5. Celebrity Influence: Rihanna’s personal brand of authenticity and trendsetting style translates into the products and marketing of Fenty Beauty.


Fenty Beauty stands as more than just a celebrity makeup line; it is a beauty movement that embodies the push for diversity and inclusion within the industry. With high-performance products that cater to an extensive range of skin tones and types, Fenty Beauty continues to captivate and empower consumers, living up to its motto, “Beauty for All.” In the UK and globally, Fenty Beauty is not just selling makeup; it’s championing a world where everyone is seen and every beauty is celebrated.


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